Ford Brings Back the Bronco as Competitor for Jeep
Ford Motors is set to give tough competition to the top national off-road best-seller, Jeep Wrangler, with its eagerly awaited relaunch of the Bronco SUV — a boxy utility vehicle that developed a strong fan-following when it was discontinued back in 1996.
Ford is setting the new Bronco with a stating price of $29,995, comprising of the destination fees, just $205 over a base Jeep Wrangler. High-end models with extra features and equipment can finish up to $60,000. A unique “First Edition” Bronco model starts at $60,800, according to Ford’s website.
The latest SUV draws on from where its ancestor, which left the market more than a couple of decades back, left off. Much like the original SUV, the 2-door and 4-door Bronco models are body-on-frame SUVs, using a completely-boxed, highly-strong steel chassis.
The two-door type of Bronco features a handily removable, tri-section hard-top roof; on the other hand, the bigger four-door variants get either a hard-top roof or a soft top feature with four removable segments. On the interior, the new Bronco’s inside imitates the initial one with a lot of seen-before, retro-styled evidence. It gives a wide variety of customization choices and a rubber floor for easy cleaning.
Infotainment features are shouldered by Ford’s latest SYNC4 system, which employs a large 12-inch touchscreen display in the high-end types. It is possible to update the system over the air (OTA), on-time off-road navigation, and also 360-degree cameras, so the user is capable of off-roading on tricky terrains in the absence of a spotter.
The new fifth-gen Bronco clearly hopes to rekindle a long-held name as an able competitor to Jeep Wrangler, Ford’s developed and built-in-America style of life off-roader has a dash of everything good– from memories to retro-cool. The original Bronco was designed as a Mustang that made it possible to go everywhere, and the latest Bronco features several Bronco emblems and surprises throughout the car, alongside a design that mimics the original. Aside from the looks and general proportions, reminders like the LED DRLs inset to the circular headlights and hood tying feature that Ford calls “Trail Sights”, the 2021 Ford Bronco certainly features familial bonds.