5 Digital Marketing Tactics Businesses Should Follow in 2020

We dwell in a period wherein marketing technology strides fast and consumer attention and behaviors are difficult to foresee. Continue to read to know 5 digital marketing tactics to follow in 2020 that will enable your business to not just exist, but thrive in today’s age of invention. These are applicable for almost every business today, be it e commerce courier business or an online grocery business.

Use Your Content to the Fullest

Content has always been king and 2020 is no different; in fact, post pandemic, everything is digitally driven.

Referring to data from the Content Marketing Institute’s 2019 report on trends,  77% of B2B marketers employ content marketing.

If you haven’t leveraged it to the fullest, it’s time to do so!

Chatbots to Dominate

Chatbots are artificial intelligence (AI) programs that work as a virtual “concierge,” conveying information to users and helping them in attaining their goals. Chatbots communicate with users in a normal way, mainly through the usage of text chat rooms, but verbal exchanges are also feasible. Over time, as the network compiles more data knowledge, the AI understands more about the consumers, making it feasible to offer a constantly-improving service.

Through 2018 and 2019, chatbots made a regular part on Facebook, by the millions, for a variety of assignments. Everything from giving out weather reports to automatically operating certain basic customer support processes can be effortlessly dealt with by complicated software.

Video is a Must

If your company is not already utilizing video marketing, you must get on the bandwagon this year. Just textual content simply can not stand against the strength of video, particularly when the topic is about trying to deal with products and services online.

In a world crazy for mobiles, people are attending to more video than they ever did, utilizing smartphones to watch and share videos about anything and everything, discovering more about companies, and what they want to offer.

AI is Ruling

If you still do not realize the fact, 2020 might possibly be the year when a lot of people take notice of the preeminence of artificial intelligence (AI). It’s obviously going to be at the core of global business in the future – and it has already started taking over several simple jobs.

For instance, Microsoft and Uber employ Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. The robots can read license plates, report suspicious activity, and collect data to report to their owners.” It is possible to rent these R2-D2-like robots for a fee of $7 per hour – which is far less expensive than the wage of a human security guard.

Influencer Marketing

Influencer marketing is a kind of word-of-mouth dealing that concentrates on employing key leaders to heighten your company’s message to a wider market. Influencers may be well-known celebrities, however more frequently they are Instagram or YouTube sensations with a large fan following who can assist inspreading the message about your company or service with the help of their social media.

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